On Wednesday, CEO Carol Bartz said that Yahoo is putting an effort in many ways to expand users' involvement with its Web sites and communication services, as well as important enhancements to Yahoo Mail.

According to comScore, Yahoo's user involvement has lessened considerably in the last 16 months, when calculated in stipulations of standard minutes per visitor.

It was also revealed by comScore that in last January, users spent a standard of 336.4 minutes on Yahoo properties, but that figure had fallen to 247.9 minutes by April of this year.

Bartz said that Yahoo's media Web sites are holding their own in terms of user engagement, but Yahoo Mail has been "a bit flat," driving down the overall engagement picture because it is such a major source of usage for the company, the big dog of engagement is mail”.

It has been said that Google gives Yahoo a tough competition, and lately, more competition from Facebook, whose user base has increased tremendously in the last two years.

This plan will get enhancement from Yahoo's attainment of Associated Content, which publishes articles, photos and other matter from its network of 380,000 self-employed providers. That acquisition is expected to close in this year's third quarter.

It has been said that yahoo looks forward to see betterment in engagement, as its search joint venture with Microsoft takes form and steps forward.