Campaigning on For Sci-fi Film Inception
Campaigning on For Sci-fi Film Inception

Campaigning for this summer’s sci-fi film inception continues with this latest viral discovery. Directed by Christopher Nolan, the thriller has produced a manual for “Dream Share” employees, which has been posted online.

To keep the suspense and not give away too much, it is covered in black ink to hide the content that is highly top secret for the audiences. The handbook is divided into different chapters, including Specialists/Operatives, Environment Creation, The Dream/Waking World Relationship, The Hostile Subconscious, Warfare in the Dream and Interrogation Techniques.

The plan to market the film appears as genius, since it leaves one with just enough material to grab attention but leaves them wanting for more information. Even though the film’s release is just less than two months away, Nolan and Warner Bros have been very careful about what they put out into the media. In fact, they have done a hell of a job creating intrigue!

Using glorious 50’s style artwork, the film basically goes through the steps needed to capture your patient, strap him/her to a chair, and get to work. While nothing extraordinary is brought out, it seems like all of these masked pages lead to one thing at the end of the book.

 

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