AT&T's PR appliance goes into damage control mode following reports that it cautioned a displeased consumer of legal action after he e-mailed the corporation CEO two times.

The network carrier with exclusive access to Apple’s iPhone may consider taking a page out of Apple CEO Steve Jobs’ playbook and act in response to customer exploration with more dignity.

Technology blog, Engadget reported that AT&T customer, Giorgio Galante received a warning call from an AT&T envoy after Galante sent two e-mails to corporation CEO Randall Stephenson. An AT&T envoy recognized only as Brent sent a word of caution that legal action may be taken if Galante sent one more e-mail.

The foremost of the two e-mails requested an upgrade eligibility date for Galante’s iPhone, whilst the second voiced anger with AT&T’s current choice to change its data rates.

In the second e-mail, Galante considered making a shift to Sprint’s Evo 4G network and thanked AT&T for making his choice easier. Galante got a call after the subsequent e-mail was sent, which warned that a cease-and-desist letter might be sent to him if he carried on e-mailing the CEO.

Later on, the Company gave an apology to the customer. The Company stated that it does not want to treat its customers roughly and so, would like to apologize for the done mistake.