Committed to bring the internet to a new range of TV sets, Yahoo has partnered with leading electronics companies to produce high-definition televisions that support Yahoo’s online service. The list of Yahoo’s prospective partners, announced at the CES in Las Vegas, includes Samsung, Sony, Toshiba and LG.
According to the announcement that came on Wednesday, the new TVs would hit the market by the spring and will support widgets - small Internet applications – that would not run over the broadcast TV content, but alongside it.
Efforts to “converge” Internet and television have been on ever since the dawn of the Internet Age. Many tech companies have promised to bring the two together, but the difficulty of use of the products have made the consumers somewhat wary of them.
What Yahoo has developed is the Yahoo Widget Engine, which would display a sequence of internet options at the base of the TV screen in the form of a scrolling bar. The options would be easily accessible with the use of a regular remote control. The internet links will not be sole Yahoo properties; popular third parties, Flickr and Pandora, have also entered into an agreement with the company.
According to Patrick Berry, the vice president of Yahoo’s connected TV, “The merging of the internet and television will create what we call the ‘cinematic internet’. This will make TV into something bigger and more exciting than ever. It will allow developers to reach a whole new community.”












