It was revealed by the fashion retailer, Ted Baker that with a slight support from the popular summer and spring ranges, the total group store sales elevated more than 20%.

Following the growth observed in the designer brand's latest update for the 19 weeks to 12 June; the analysts inclined their profit targets. In the update, 10% increase in like to like sales was recorded. The retailer initiated as a men's shirt outlet in Glasgow, way back in 1987.

The expectations were elevated 4% to £23.5 million by the Broker Panmure Gordon, for the year till January 2011. Baker claimed the trading at UK to be “good” and also said that “recently improving trend in its overseas markets” is sustained.

Explaining further, the Founder and Chief Executive, Ray Kelvin said that Baker was not completely sure about the “uncertain macroeconomic environment", but that the positive points of the Company were responsible for improving the business. Kelvin added that the Company was pleased to see the customer response for the spring summer range.

With 33 stores in UK and in Europe, the Company presently has 151 concessions and ten outlet sites. Total turnover also rose to 18% for the last year, as the wholesale business witnessed inclination of 8.2% in sales.