BT Total Broadband is soon to transform into 4oD's first advertising partner with its recent release of a three-month ad campaign on 18 June.

According to the company, the pre-roll ads for BT Total Broadband will be posted across all 4oD's internet channels, including Channel4. com, YouTube and SeeSaw. And the content shall feature a content lounge on 4oD, on Channel 4. com, which will be fully branded BT Total Broadband.

On the eve of its launch BT Total Broadband will air the first episode of the new series of The IT Crowd on 4oD with a BT Total Broadband ad scrolling on the bottom of the screen.

Following which an updated exclusive content extras from programmes such as Hollyoaks, Come Dine With Me and Big Brother will be aired on the channel.

Manager at Channel 4 Future & Digital Media Advertising, Lindsay Flemons, stated, "We believe that the combination of exclusive content and bespoke branding will provide BT Total Broadband with a powerful platform to reach its relevant audience."