According to a recent report, the News Corp. is planning to purchase 61% stake in BSkyB. Sky is set to become richer due to its investment in broadband and HD. Its earnings are expected to become twice by the year 2012, with a sum of £1.2bn per year.

News Corp. will also get huge earnings from its operations in America. The reason behind it is that the rates of interests are less and the exchange rate prefers dollar buyers of sterling assets. Therefore, the Company is getting a chance to perk up its profits in relation to both quality and quantity. The chance to improve quality comes from the fact that the earnings from TV subscription are not being affected by recession.

Murdoch's have always been famous for their profitable ventures. Murdoch senior had ventured into the promising world of satellite broadcasting. The Company had a stronghold in the newspapers and it utilized its earnings from the newspaper business to invest in pay TV. After that the Company made a series of investments, which included its ventures in digital, HD and sports.

Murdoch is not only a press tycoon with a minor venture in the world of electronic media, but today, his Company has a prominent place in pay TV with other significant businesses.