According to medical chiefs, new safeguards are required to shield patients from the negligent direct advertising of private health screening examinations.

The Academy of Medical Royal Colleges and the British Medical Association think that people are being taken advantage of by deceptive marketing for private screening.

They cautioned that a lot of the processes offered are inexact and undependable, with some persons undertaking the tests being extended fake assurance.

They said that a reinforcing of advertising laws for health screening is required to make sure that marketing is fair and accurate.

Projected safeguards would have all marketing matter to comprise information of the perils and restraints of tests, the insinuations of the outcomes and any follow-up processes.

There should also be details on the health gains from a test, together with the proof for this health benefit.

Physicians say that outcomes from methods like the prostate specific antigen test for cancer, conducted in GP surgeries, when a person has exhibited symptoms, required to be clarified to the patients.

They have also cautioned that persons should not be provided results for tests like cholesterol levels without getting counsel based upon their entire medical record.