DSG International, the owner of CURRYS has shrugged away the next year's VAT increment, advising that the growing sales tax will not depict any big impact on the trade whilst the new technology like the 3D television must go on.

According to the chief executive and the former Tesco director John Browett, voiced that the group is all set to bring up an exciting technology cycle ahead, along with the 3D TVs, LED backlit TVs and more new products which is molded in iPad-style computing tablet.

The firm that also runs the PC World chain in the UK, DSG, functions in the UniEuro brand in Italy, Elkjop in the Nordic nations and Kotsovolos in Greece.

However it has been two years since the turnaround plan which kept its ears on curtailing the costs and stocks, selling the businesses which have been underperforming along with revamping stores and opening bigger outlets.

Further the group expressed that it has planned to curtail the UK estate from 650 to about 500 branches after the triumph of larger store formats. Out-of-town superstores can lodge the recently-brought 2-in-1 Currys and PC World format.

Profit increment by 50 per cent has been witnessed at the combined stores already operational. Browett also accepted that the economic turmoil in Europe might stay challenging, but as per DSG it is in a good position to grow.