Electrolux plans to collect bit of plastic from floating trash islands in the Pacific, Atlantic and Indian oceans. The world's second largest home appliance maker also intends at the formation of three European seas to then use the material for the manufacture of six showcase vacuum cleaners.

The vacuum cleaners will not be sold, says the Swedish firm but rather it would be used to bring notice to the issues of plastic pollution and the dearth of recycled plastics needed for making sustainable home machines.

Cecilia Nord, Vice President at Electrolux said “There is plastic islands, some several times the size of the state of Texas, floating in our oceans. Yet on land, we struggle to get hold of enough recycled plastics to meet the demand for sustainable vacuum cleaners”.

The ‘Vac from the Sea’ initiative will collect plastic by plunging for it or ladling it up from waves.

To keep plastic out of the world's oceans, Electrolux said that more of it needed to be refused and along with that consumer sensitivity over plastic recycling also had to be enhanced to lift qualms surrounding the supply of recycled materials.

Jonas Magnusson, Product Marketing Manager at Electrolux, held that more recycling directly rendered into more sustainable appliances and homes.