Etail monster, Amazon has acquired Woot. com, which is the community and crazy one-a-day gadget website.

The Company will operate as a self-governing supplementary of Amazon and remain in its Texas HQ.

The company, which expects in its FAQs to hit profitability sometime around the year 2043, started life as a market testing offshoot of an electronics distie.

It characteristically sells one gadget each day and today's is a discounted Amazon Kindle, spookily sufficient. Yesterday, Woot was selling iPod Nanos.

Monetary terms had not been disclosed, though Chief Exec, Matt Rutledge did say that there would be six muffins in the break room courtesy of the nice individuals at Amazon. Techcrunch placed the number at $110m.

In an email to employees, Rutledge said that he intended to carry on with running Woot, as he always had done, with a great bunch of ideas and a dartboard.

Rutledge reassured staff that there was little opportunity of corporation culture to take a leap forward and becoming cutting-edge.

He said the company's business replica was so blurred that there's no way Amazon could probably think of altering the preparations: getting ready for the way to rise up high of the Lava Men in 2012.