A new study has revealed that kids are more fascinated to the TV commercials of fast-food restaurants, than those exhibiting cookies, candy bars, and sugar-sweetened beverages.

These fast-food advertisements have boosted in the year 2007, as compared with 2003, though, there have been some positive changes. Lisa Powell, PhD, a Research Professor and Senior Research Scientist at the University of Illinois at Chicago said, adding that it’s just like an amalgamated bunch.

These terms, in concern of children tell the rising obesity in them, which has augmented the rate of weight-related illnesses in the kids of US. These conditions were previously witnessed only in adults, like high blood pressure, high cholesterol, and Type 2 diabetes; but now, they are diagnosed more in adolescents.

Though, this study was only till the year 2007, yet, Powell suggests, “Some of the news is good, but we haven’t made huge strides. This study only examines TV. But food companies are moving into digital media, so if you're concerned about food ads, you should replace sedentary TV time with physical activity. Or if you need downtime, replace TV with reading”.

This is because, another assessment has unveiled that children between the ages of 2 to 11 are more influenced by TV commercials, than any other source of advertisement.