Harley Davidson joins hands with ICICI bank
Harley Davidson joins hands with ICICI bank

While the cult bike maker, Harley Davidson may have taken its own time to enter into the Indian shores but after the company has made an entry, it is surely ensuring that no stone is left unturned to get its strategy right in the domestic market.

After announcing a host of dealers in the Indian market, the company recently said that it has tied up with private lender ICICI Bank for providing finance facilities to its prospective customers.

It is to be mentioned here that the company currently has three outlets in the Indian market namely, at Delhi, Hyderabad and Chandigarh.

Moreover, it also plans to launch two more such showrooms in the Indian market by the end of September this year. Harley-Davidson MD Anoop Prakash recently said that the company has tied up with ICICI Bank to provide financing for its vehicles in the Indian market.

However, Prakash further said that the company hasn’t really set any target in terms of sales in the country because of the fact that this segment exceeding 800cc and above is very new to the country and will take its own time to pick up.

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