The FMCG arm of Rs 800-crore Pharma major Elder Group- Elder Healthcare is all set to venture into the oral and skin care segment under its own brands. This will be a path breaking step for the company as till now the company has been engaged into the marketing and distribution of other Pharma players brands under exclusive licensing arrangement.

The company has not only upgraded its three existing units in order to produce high quality health care consumer products but is also in the process of rolling out a range of products for the skincare segment under a new brand name.

It has even extended its AMPM mouthwash brand in the oral segment.

The company is eying a turnover of Rs 300 crore from the current figure of Rs 80 crore. This will also make a right balance for the company in terms of its own products viz a viz licensed products.