There is no denying to the fact that the Alto is the top selling product in the Indian passenger car market for the past many years now and with the company now planning to launch it with a K series engine, the product is expected to gain additional volumes.

Clearly, while many players are fighting for its market share in the A2 segment where the consumer has options like the Maruti Suzuki Swift, Ritz, Hyundai i10 & i20, Ford Figo, VW Polo, Fiat Punto and Nissan Micra, the company is surely playing the right card by strengthening its position in the entry level segment. It is believed that apart from the engine, the new Alto is also expected to see a major change in the exteriors and interiors.

However, one must not forget that the segment that Alto plays in is also going to get much more crowded in the coming times as players like Hyundai, FIAT, Volkswagen et al are also planning to line up their products in the minds of the Indian consumer to give them a wider menu to choose from.