The profits of Amazon increased at a rapid rate to 46 percent, though it was not much to meet the demand of the investors who had anticipated a greater leap and consequently distributed retailer's shares online at a much lower price in the after-hours trading.

According to a report by Amazon, the company earned 207 million dollars in the second quarter, which is much greater compared to the 142 million dollars earned one year ago. The sales of the company rose to
6.57 billion dollars which is a 47 percent rise from its earlier sales.

This rise followed an even greater rise in the electronics sales of 69 percent. Amazon sold 18 percent more media content in the form of books, DVDs, video downloads and CDs. Amazon's Kindle electronic book reader has been much hyped about with the company being upbeat over its sales.

In fact, for the first time the sales of electronic books exceeded that of hardcover books. A rapid growth has been observed in Kindle and Amazon Web Services, which is a third-party sales and retail. Additionally, customers from all over the world have ordered for Amazon products worth over a billion dollars in the last year.