The personal care brand from Wipro Consumer care and Lightning has launched its all new luxury soaps in the country. Currently the company has launched five fragrances of the soap including Red Roses, English Rose, Jasmine, Sandalwood and English Lavender.

These soaps are made in Yardley's manufacturing facility in UK which shall be imported in the country. These luxury soaps shall be available in all stores across India at a price range of Rs 34 and Rs. 96 at a size of
100 g and value pack of 3x100 g packs. This is the first time that these soaps will be sold in India.

Interestingly these soaps undergo a process of 6-8 hours and are targeted at niche segment. As Anil Chugh, Senior Vice President, Wipro Consumer Care & Lighting commented on the launch that the company is quite confident of the Indian consumer's positive response towards the product that has been customized to Indian tastes.

He also mentioned that the company has also received success in other countries, and is expecting o replicate the favorable response even from Indian market. Yardley is one of the newest members to the Wipro family.

As the company, acquired Yardley last year only, from Lornamead. This is the first soap range which is being launched from Yardley after the acquisitions.