William Hill reported that the Company’s online business has been good and the operating profit has increased 43%, making up for an 8% fall in profit in the retail sector.

The Company said that the profits have been quite encouraging in the times of recession.

Owing to economic downturn, new industry policies, and the increase in taxes, the Company will be careful about its prospects in the coming times.

The Finance Director of the Bookmaker, Neil Cooper, said, “This is a strong performance in uncertain times. We had a good World Cup but growth was strong straight through until June”.

The refinancing for the Company has been done in the early part of the year and now the debt amount is £530.4 million, with approximately £310 million hard cash.

It is worth mentioning that the online business is a relatively new business, but in a very short span of time the business has picked up quite well.

Chief Executive, Ralph Topping said that the Company’s decent financial condition doesn’t mean it will indulge in any acquisitions.

It is apposite to note that two-thirds of William Hill’s profits come from its betting and gambling sites, which also have gaming machines. The rest of the profit is earned from online betting.