First Half Revenue for STV a Striking One
Rob Woodward

The Company said that advertising proceeds during the initial half of the year till the concluding parts of June made a striking improvement.

Turnover in the broadcasting division went up by 21% at £44 million and operating profit boosted up by two-fold, reaching £8m.

Rob Woodward, the Chief Executive of the firm, said that the firm was now eyeing ‘digital delivery’ via a number of platforms. Digital revenues increased by 60% at £1.6m.

The firm has finalized accords with YouTube as well as Apple, trying to appeal a younger, up-market audience, mainly comprising the masculine gender.

The firm has as well signed a deal with Kinetic Content, which is the U.S. production corporation that will permit exchange program formats.

It has been able to secure a second series of Missing Mums for Sky, Antiques Road Trip for BBC and also Real Lives and Taggart for ITV1 and UKTV.

There are plans made by the firm to launch its so-called ‘hyper-local websites’ all across Scotland, which will serve local societies with news, videos and entrainment.

Pre-tax proceeds for the firm reached £6m against £1m in the previous month on a 20% boost in turnover to £50m. Shares went up by 2.5p or 2.8% at 93p.

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