Google describes new ‘Google Instant’ feature as “the future of search”
Google Instant

Close on the heels of Google CEO Eric Schmidt’s mention of “new definition of Google” in his keynote address at the IFA show in Berlin, the Internet search giant has announced the launch of ‘Google Instant’ - the search engine’s new interface which is currently being rolled out in the US.

Describing Google Instant as “the future of search”, the company has elucidated that the changed interface offers interactive search results, even before the users finish typing, based on two main considerations: what the users begin typing in the Google search bar; and what Google’s software predicts users are trying to type.

Google Instant facilitates a change of the search results on the fly as users refine their query, with requiring the execution of repeated searches. Similar to Google’s common queries interface, Google Instant also offers a drop-down list of predicted search strings which allow users to select predicted queries simply by scrolling.

Noting that Google is making endeavors to “get you something fast,” Schmidt said in his speech: “Never underestimate the power of fast. Quick, quick, quick-we want to help you right now”; and added in an almost psychic-like fashion: “We can understand things like what you really meant.”

While the Google Instant feature will be available in other countries, browser search fields, and mobile handsets in the forthcoming months, users in the US can go to www.google.com/instant to access the feature.

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