On Sunday Walt Disney Co. named two of its co-presidents who will be looking after its interactive-media units The Company took the step to make profits, online.
John Pleasants is one of the new presidents who joined Disney after the firm purchased the company in the month of July, where he was working earlier, called Playdom Inc.
James Pitaro is the other president who joined Disney after he quit his job in media properties of Yahoo Inc.
Both the presidents have joined the company to succeed Mr. Steve Wadsworth who worked as president in Disney’s interactive –media units for eleven long years and resigned from the post just ten days back.
Disney owned videogames will be overseen by Pleasants; this includes his old company Playdom’s games. Disney bought Playdom for an amount of Five hundred and sixty three decimal two million dollars.
Playdom manufactures games dubbed social games that are played by people who use online networks such as Facebook.
Disney. com and different other online properties of Disney will be overseen by Mr. Pitaro.
DIMG, the online portion, in the past has played an important role for supporting different operating units of Disney. It took care of television networks, movie studios and theme parks.
As a result of that DIMG continuously has posted meager amount of profits to the company amongst its five operating units. In the quarter that ended in July DIMG had posted a loss of sixty five million dollars on revenue worth one hundred and ninety seven million dollars.
In spite of all these Robert Iger the Chief executive Officer of Disney insisted that the company should bring in new technologies and new media for making its future bright. He stated that Disney reckon technology as an opportunity and not a threat or a challenge.












