Netflix’s rejoicing at new record high in stock price was cut short by an outage which made the popular streaming service go offline on Friday. After the nearly three-hour-long outage, from $:30 PM ET to 7:15 PM ET, video streaming was once again working, though some users still found it difficult to get to the site.

With Netflix customers – the company boasts nearly 17 million users in all - reporting their inability to access the company’s services on Friday, the news of the outage first appeared on Twitter. Later, the company added its own tweet and acknowledged the problem; though it refrained from offering any explanation or ETA on a fix.

Earlier, a recent Associated Press report revealed that the streaming site has not only been celebrating the addition of 1.9 million subscribers, but is also expecting as many as 2.1 million more subscribers before the end of the year.

The news sent the shares of Netflix soaring by almost 13 percent, or $19.54, to close at a new record high of $172.69. The record high in stock price was a cause for exultation for the company as the new price marked over three times the worth of the company’s stock in 2009 end.

The streaming service from Netflix has gained popularity enough to take the company to the top, making it the biggest provider of US Internet traffic – nearly 20 percent - during peak evening hours; boasting over two times more peak-time volume than Google’s YouTube!