Acknowledging that it shares users’ identifying information with advertisers, social networking site MySpace said on Saturday that it is taking action against app developers who possibly violated the site’s terms of use by sharing users’ profile information.
An unnamed MySpace spokesman told CNN: “It has come to our attention that several third-party app developers may have violated these terms and we are taking appropriate action against those developers.”
Earlier, a Wall Street Journal (WSJ) investigation had found that the users’ information that MySpace shared with the advertisers was primarily sent by the company when its users clicked on ads. After the WSJ investigation reported the breach in May this year, MySpace had promised that it will soon discontinue the practice of sending personal data when ads were clicked by the users.
Meanwhile, according to MySpace spokesman, though the social network shares users’ information with advertisers, it does not, however, identify a user. In other words, while the data that is shared with the advertisers identifies the user profile being viewed, it does not necessarily identify the person who clicked on the ad.
Further noting that MySpace shares “non-personally identifiable information with advertising companies as part of our ad serving process,” the spokesman said that MySpace clearly forbids third-party developers from sharing any user information, including a user ID, with other entities.












