A 6.4 per cent rise in revenue has been reported by Virgin Media during the third quarter of this fiscal. The good thing is that it is much ahead of the analysts' expectations.

Sales close to £978 million was reported which was also accompanied by a 11 per cent rise in the operating cash flows. This has happened since the average revenue per cable customer has risen from £44.71 per month to £46.38.

Talking about the same to media, Neil Berkett, chief executive of Virgin Media said the revenue growth is pretty heavy considering the sector it is in.

What is worrying for the company is that addition on the new customers front has dropped compared to last year. It has indeed halved. The number of customers leaving the brand has gone up slightly by 1.6 per cent.

These figures are higher that what the analysts had predicted. In response to the decrease, Neil said that it has been the outcome of the decision of not increasing marketing budget while the closest competitors like British Sky Broadcasting and BT continue to inject more money.