In an attempt to make its main Website a bigger hit with Internet users, AOL Friday began the roll-out of a revamped home page, which lays increased emphasis on news created by AOL's employees as well as original video clips.

With the new, redesigned home page chiefly focusing on editorial "curation," instead of a more social direction being taken by rival Yahoo, AOL is clearly aiming to make its site a more compelling destination, along with increasing advertisements.

Talking about AOL's revamped home page and about the future of journalism on the Web, the company's CEO Tim Armstrong recently told BoomTown: "AOL is still a very desirable place to advertise - very high household income, and more women than men."

Featuring a clean and spare design as well as a rotating logo, AOL's new home page version prominently focuses on local news, video and content from AOL's network of sites, like Engadget.

Furthermore, the new AOL design, which happens to be AOL's first revamp of its home page since 2008, adds local news headlines for the first time and moves video near the top of the page.

The new page also launches three original video shows: The "You've Got" morning promotional feature; a two-minute news program called "Daybreak"; and an expert/opinion segment, "The One", done by Next New Networks.