The social news site Digg, a 75-person company, has announced that it is planning to cut a "microscopic in size" of jobs, which was later confirmed by the CEO Jay Adelson as nearly "10 percent."

Along side this announcement, the company also said that hiring new direct sales force and head of sales is on the cards too, in order to drive the company to profitability and growth this year.

The refocus of Digg is presently on building an advertising infrastructure. The company which has thus far been dependent on its advertising relationship with Microsoft, for a greater part of its revenues, is now hoping to supplement that income with its own targeted advertising.

Adelson said that even though Digg has enough cash to meet "multiple years" of operating expenses at the present burn rate, the uncertainty of the brutal economy entails a cautious approach. Adelson said: "It's true we have cash in the bank, but getting to profitability makes more sense to us."

In a venture capital round four months back, Digg raised $28 million and announced its proposed global expansion, and translation of its site into various languages. However, those plans have taken a backseat, along with the company's other plan of moving to bigger offices.

Moreover, Adelson also spoke about the likely danger Digg faces from being overshadowed by Twitter, more so as Hitwise online measurement firm's this week data showed Twitter and Digg neck-and-neck in terms of traffic!