Dell’s marketing strategy- replacing employee phones with self phone
Dell’s marketing strategy- replacing employee phones with self phone

Dell is trial running its new smartphone on its own employees with replacement of the BlackBerry.

The PC maker will offer its Venue Pro smartphones in return for their existing phones. The transition is believed to help save more than 25 percent costs in case of mobile communications, as stated by Dell's chief financial officer Brian Gladden told The Wall Street Journal.

The 25,000 employees who possess a BlackBerry will receive Venue Pro phones offering both voice and data plans; rest of the employees (about 71,000) will also get Dell phones but only with voice plans.

Dell spokesman David Frink confirmed the same to CNET that this step will be initiated in a short while and shall take several months to complete.

It is said that Windows Phone 7 will be supporting the Venue Pro, but soon shall be sporting the Android phones as well, according to Gladden. Dell has just debuted in the U. S. market offering its first smartphone, the Android-based Aero.

"Clearly in this decision we are competing with RIM, because we're kicking them out," Gladden told the Journal.

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