One-upmanship is something very common in this town and it witnesses the opening of a new costly casino every year so the addition of another casino named Cosmopolitan worth 3.9 billion dollars to become the thirty fourth casinos in Las Vegas on Wednesday was not very surprising.

The CEO of the casino John Unwin stated on Thursday that the place was buzzing. The concentration of the staff shifted from construction to meeting up customers which seemed quite exciting.

According to experts the casino is at the forefront of a trend. However the trend won't benefit the ailing casinos of Atlantic City of New Jersey which is considered still as the number two destination for gambling.

In the last August a deal was made between Cosmopolitan and Marriott International Inc for listing the property with the Luxury Autograph collection of the hotel chain providing the casino access with thirty two million members of Marriott's customer base.

Las Vegas Sands Corp is the owner of Sands Casino resort in Bethlehem Pa, and the Venetian and Palazzo on the Strip formed a similar pact in the late October with InterContinental Hotels group P. L. C. which owns four thousand five hundred hotels all across the world. Under the deal the customers of InterContinental Hotel can redeem their points at Palazzo or the Venetian for ten years. InterContinental has seven thousand hotel rooms.

Dennis M Farrell Jr, the managing director of Wells Fargo Securities LLC's gaming, lodging and leisure research stated that the trend is growing amongst casino hotels that are resorts. Though some hotel-reward programs have not reached Las Vegas as yet so in the coming year a few new deals can highly be expected.