Weeks of gearing up and endless promotion will see Super Bowl XLIII begin Sunday, with the Boss in charge for the pre-game interview with President Obama, including the halftime performance by Bruce Springsteen and his E Street Band.

Arizona Cardinals and the Pittsburgh Steelers will kick-off about 3.25 p. m. at Raymond James Stadium in Tampa , Fla. , with NBC Chairman Dick taking care to remind reporters at a conference call this week: 'The Super Bowl is much more than a game'.

The high point of the day's programme begins 9:00 a. m., with Bob Costas hosting 'Road to the Super Bowl', a review of the 2008 season produced in cooperation with NFL Films, followed by the Super Bowl pre-game show, with 'Today' host Matt Lauer and Obama chatting live from the White House, presumably about football. An interview with Springsteen will also feature in the pre-game show; including segments on Cardinals Coach Ken Whisenhunt, quarter-backs Kurt Warner and Ben Roethlisberger, as well as, New England Patriots Coach Bill Belichick giving an analysis of both teams.

Veteran Rodney Harrison, having played on two Super Bowl championship teams in New England, will be questioned on key defence strategy to stop Arizona 's seemingly unstoppable wide receiver, Larry Fitzgerald.

While, Faith Hill is scheduled to sing ' America the Beautiful', including the Super Bowl version of her football theme song, 'Waiting All Day for Sunday Night', Jennifer Hudson is slated to sing the national anthem. As well, additional pre-game musical performances include those by Journey and John Legend, with Al Michaels and John Madden broadcasting their third Super Bowl together.

The good times begin Sunday, as for the first time in eleven years, NBC broadcasts Super Bowl XLIII!