On Tuesday, American Airlines pulled off all of its airfares from Orbitz Worldwide Inc., braking up with the online travel company that the carrier formed ten years back with United and other major airlines.

Orbitz, the Chicago based company had stopped selling tickets for travel on American and American Eagle flights after the number three airlines of America got the permission from a Cook County Circuit Court judge to cancel contracts with Orbitz as there was a dispute going on with the online travel agency and its corporate parent, Travelport.

The airline company announced that it will honor the tickets sold by Orbitz and asked the customers who were looking for changing their travel plans to get in touch with American Airlines reservations by dialing 1-800-433-7300.

This risky and drastic step has been taken by American Airlines because it is in fights with Orbitz and Travelport, the biggest shareholders of Orbitz regarding the complex technology that brought revolutionary changes in the process of customers shopping for their flights.

The move taken by American Airlines might shake the world travel industry but the carrier wants to take greater control of the process by which it sells tickets and other goods and services to online travel agencies such as Orbitz.

The Airline firm is creating pressure on travel agencies and major ticketing clearinghouses like Worldspan and Galileo of Travelport for using one electronic pipeline that was created by the airline known as the AA Direct Connect for handling the transactions of the firm. If this comes into being then the distribution costs of the carrier will reduce and the role of the global distribution systems like Sabre will also get diminished. America created Sabre which acted as the middleman of the industry for the last three decades.