According to a Monday announcement by mega-retailer Amazon, the sales of the company’s third-generation Kindle have surpassed the sales of the earlier top-notch item, “Harry Potter and the Deathly Hallows” – which is the seventh edition of the popular Harry Potter series.

Despite the fact that the online retail giant is yet to release any official sales figures, it still mentioned that the latest achievement by Kindle makes the e-reader the bestselling product, ever since the company opened for business
15 years back.

Without specifying whether Kindle sales are being negatively impacted by tablets, especially the Apple iPad, Amazon stated that “many” Kindle buyers apparently also have a tablet computer, which they largely use for games, movies, and Web browsing.

In a canned statement, Amazon founder and CEO Jeff Bezos noted: “We're seeing that many of the people who are buying Kindles also own an LCD tablet;” and further added that customers report preferring Kindle for reading because “it weighs less, eliminates battery anxiety with its month-long battery life, and ... works outside in direct sunlight, an important consideration especially for vacation reading.”

A statement by Amazon also elaborated that, in spite of the fact that the Apple iPad can perform the same book-reading functioning as the Kindle, customers prefer the Kindle because it is more economically-priced at $139 for the Wi-Fi-only version; weighs less; has a battery life of a month, and boasts an E-Ink digital paper display which makes reading easy in direct sunlight.