In what apparently is an attempt to combat the notably declining camera sales, camera makers are not only reducing the prices of their new point-and-shoot cameras to even less than $100, but are also offering more features at the slashed prices.

The ongoing International Consumer Electronics Show (CES) in Las Vegas this week has been witnessing the unveiling of a horde of new, low-cost digital cameras by a number of camera makers, including Casio America, Canon, Eastman Kodak, Sony, and Olympus.

Among the new point-and-shoots priced at the `$100 or below' range is Cybershot DSC-W510 from Sony Electronics, a company which otherwise is not known for low-cost cameras. The 12-megapixel Cybershot DSC-W510 is equipped with a 4X optical zoom, a feature that is hard to find on most entry-level cameras.

The leading camera maker Canon as well as Fujifilm NA have introduced their respective point-and-shoots in the nearly $90 price range. While the camera from Canon - the Powershot A800 - is a 10-megapixel product; Fujifilm's FinePix AV200 boasts the ability to shoot 720p (1280 x 720) high-definition video.

Meanwhile, the two budget offerings from Kodak include the $100-priced EasyShare Mini which is the size of a credit card; and the $80-priced EasyShare Sport which can withstand a dunk in up to 10 feet of water.