Cigarette Ads Entice Adolescents to Start Smoking
Cigarette Ads Entice Adolescents to Start Smoking

A new research has urged banning cigarette advertisements, as they induces teenager to puff smokes.

The study that was carried out by researchers from Dartmouth Medical Center in New Hampshire included more than 2,100 public school students in Germany aged 10 to 17 and among them 277 students were such who started smoking under the influence of advertisement.

The adolescents watching cigarette ads had 46% more chances to go for smoking in comparison to those who saw no such advertisement. Dr. James D. Sargent, the study's co-author stated that the study suggested that the tobacco marketing should be regulated and controlled.

"After viewing an ad, teens start having favorable thoughts about smoking: it might be fun, it might make me more socially accepted. This preceded any intent to smoke on their part", said Prof. Sargent.

In the study, the teenagers were shown slots of 12 different ads - six associated with cigarettes and others were general, but their brands had been concealed. The participants had to recognize the product and name their brand. Around 13% of the students started puffing smokes after nine months of the experiment, which established association between advertisement and smoking. Also, the frequency of seeing smoking-related ads also contributed more to the smoking habit.

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