Next Jump, a New York based Company provides group discount shopping programs to 90,000 corporations and organizations and strengthens MasterCard’s loyalty rewards program , which is making it an eye-catching Company for prospective buyers.

In order to induce customers, merchants associated with Next Jump has been following the strategy of offering deep discounts as well as letting them buy things with loyalty points, since last year. Its revenues increased manifold as soon as it adopted the strategy of “loyalty points” and “deep discounts” in last November. Its existing 60 million shoppers are now spending 100 million loyalty points every month. Each loyalty point is worth a penny, so in short it is earning revenue of $1 million per month.

Next Jump CEO Charlie Kim is of the view that the combination of loyalty points and deep discounts is the best way to maintain the existing customers as well as attracting new customers towards its Company.

Next Jump is in vogue of hiring eminent people in its Company. Some of the good names in its list of corporate officers are: Angus Kelsall former officer of Google’s international businesses, who will be serving as Chief Financial Officer of the Company and Andrew Beranbom, former Yahoo Shopping officer, who will b given the designation of Chief Social Officer and VP of products. In order to hire about 100 more engineers in San Francisco, it has acquired Y Combinator startup Flightcaster.

To change the most prevailed thinking of ‘mobile shopping apps are built for the wrong audience—men not women’, Company’s main focus is on promoting mobile shopping.