The desire of people to get tanned was used by the UK skin cancer charity Skcin to spread awareness about skin cancer in the UK. The advertising agency McCann Erickson created a fake ComputerTan website.

The email was send to users regarding this new site which says: 'ComputerTan's revolutionary technology developed and patented in California, USA, remotely manipulates the electrical impulses delivered to the Cold Cathode Fluorescent Lamps present in every computer monitor, which transmit different wavelengths of light, from Infra-Red to Ultra-Violet.'

But when people visited this site they were confronted with an alarming collection of facts about skin cancer and photographs of the disease. This innovative idea to spread social message really worked as 30,000 people visited the ComputerTan website in 24 hours. The main purpose of this site is to make people aware of the damage of tanning and sunbathing on human bodies.

Richard Clifford, the co-founder of Skcin said: "It is the most common form of cancer in young adults (15-34) and is largely preventable. The lack of regulation concerning the use of sunbeds is an extremely serious issue."