It’s now official that LG will unveil its multimedia cell phone, Arena KM900 at Mobile World Congress at Barcelona. LG Electronics, on Sunday, announced that they are ready to bring out Arena KM900, which is said to be the potential rival of Apple’s iPhone.

According to LG Electronics, the Arena KM900 features 3D touch-screen user interface and its design is based on the concept of a cube, which features a cube-based layout offering four customizable home screens that provide direct access to all features of the phone. With Wi-Fi and A-GPS capability, the phone supports 7.2 MBps HSDPA data throughput.

LG Electronics claimed that the phone is equipped with “Dolby and Divx technologies featuring audio and video technologies never before seen on a mobile phone”. The phone features a 5-megapixel camera that promises "DVD quality video recording."

In a statement, the president and CEO of LG Mobile, Skott Ahn said, "The direct, intuitive, and dynamic S-Class UI will be unlike anything that has appeared on a mobile phone before.”

LG Electronics, however, did not say anything about phone’s price and when actually the phone will be available on the market. The phone maker is expected to announce more details on the phone at the Mobile World Congress.