With Comcast-NBC, Disney and News Corp’s Fox apparently displeased at the Hulu CEO Jason Kilar’s recent post which challenged traditional TV from studios, it is being speculated that Hulu may oust Kilar.

In his post, Kilar – who supposedly was aware of the retaliation to his “poison pill” gesture – criticized regular TV for having a lot of ads. He further added that these TV ads were just about half as effective as the web ads that feature in between Hulu segments.

Further adding that the majority of TV ads were targeted against wide demographics and often missed the real audience, Kilar said that Internet ads were comparatively much more precise.

In Kilar’s opinion, the approach of simply loading up more ads on cable or satellite often led to increased ‘skipping’ of the ads with DVRs; thereby actually ending up hurting the business, even with ads forced in.

Kilar also reiterated that certain advantages, like the ability to view on a handset or a tablet, placed Hulu in a much more advantageous position vis-à-vis the conventional TV. Adding that Hulu was actually substituting traditional TV rather than merely supporting it, Kilar said that his company will eventually upset the traditional TV and drive profits down.

With Kilar’s criticism upsetting the bigwig TV businesses, there are speculations that the already-existing tension between legacy TV providers and Internet services – a situation which has led to open attacks on each other's medium - will intensify further.