The passing week witnessed issues arising between big web players in search engine sector. Some of important examples include: Bing cheated on Google’s notes, Microsoft VP Harry Shum and Google’s Matt Cutts argued with each other at Farsight 2011 conference and  Blekko CEO Rich Skrenta, seemed to be a human pictogram of the title for greater market diversity. But apart from all these issues, there is much evident need for more different search engines.

Blekko has decided to block content farms like Demand Media’s eHow and AnswerBag.  Since its launch, Blekko has witnessed about 30 million search queries and 110k slashtags, in January.

The level of its original search traffic has increased to over 1 million searches a day whereas Google was searching over 88 million searches per month.

The company, funded to the nines with $24.4 million from investors like Marc Andreessen, Ron Conway, Jeff Clavier and wildcard Ashton Kutcher, is owned by Skrenta and Greg Lindahl. Though it is difficult to get used to of slashtags, but it seems that Blekko has a cutting edge over its competitors because of efficient startegies like: ability to search by one’s own customized slashtags, by date, by site type and to search by Facebook “Likes”.

Blekko is finding a place in such articles because of extensive innovation and press stunts, like Spam Clock, which is biggest spam in US.

The site becomes valuable on a micro-personal level, when one gets afraid of creating funny sounding slashtags. Blekko follows various tricks so as to keep inducing users towards it.