Procter & Gamble, makers of Fixodent, were sued for not warning the consumers sufficiently about the zinc contained in their denture cream. Attorneys believe that the adhesive contains high levels of zinc which has poisoned the users causing them serious nerve damage.

Millions of people are using Fixodent in the United States so that they can keep their dentures secure in place but most of them are not aware about the fact that their denture cream contains zinc and its excessive use can lead to neurological damage such as neuropathy, numbness, tingling, pain, loss of sensation, loss of balance, paralysis, and breathing difficulties.

Explaining his case, the lead plaintiff, Mark Jacoby said, "I started getting tingling in my fingertips. And then it started happening in my toes. I started getting weaker and, you know, I couldn't walk right, off balance and I'm at this point now".

With full conviction, he added that it was the Fixodent only which is responsible for his state by soaking into his body and messing with the nerves.

Researchers at the University of Texas found a link between the product and zinc five years ago.

Coming out in defense, P&G made it clear that Fixodent is safe for use with the given instructions as millions of people are using it for so many years.