On Tuesday, Coca-Cola Co. said that its flagship cola recipe is still secret after one hundred and twenty five years. It denied a story by a public radio show that it has revealed the formula.
A weekly radio program called “This American Life’ said that it found the secretly kept formula in an article in Coke's hometown newspaper, The Atlanta Journal-Constitution, from February 1979.
A photo had appeared with the article which depicts pages from a notebook with a handwritten list of ingredients such as lime juice, sugar, vanilla and caramel. It also shows oils of cinnamon, coriander, neroli, nutmeg, orange and lemon.
The show is produced by Chicago's WBEZ-FM and distributed by Public Radio International. The show claims that the notebook originally belonged to a friend of John Pemberton, the pharmacist who created Coca-Cola in 1886.
The largest soft drink-maker of the world, Coke denied that the formula is the same as the one for its cola, which is kept in an Atlanta bank vault.
The show further said that the recipe matched another one which was once found in a notebook owned by Pemberton, which is there in Coke's archives.
Philip Mooney , the archive director told the show that many similar, if not alike, recipes have came up in the past, claiming to be the one for what has become one of the world's best-known brands.
Mooney told the show, that he does not believe that this is the formula that had gone to the market.
But the journalists connected with the public radio program "This American Life" believes that they've found out the recipe, and their revelation has created such a sensation with numerous people wanting to see the recipe, their website crashed for hours on Tuesday.












