In reaction to the Sunday uproar about Facebook's recent revision of its terms of service - which endows it with a license to store users' data even after the deletion of their accounts - the company CEO Mark Zuckerberg said that it is the users, rather than the website, that "own and control their information."

The contention about Facebook's new terms of service arose after a consumer advocacy blog drew public attention its legal language, about which associate professor Greg Lastowka, of the Rutgers School of Law, said: "Most Web sites offer terms of service designed to protect and further their interests, and most people simply agree to terms without reading them!"

Opposing Facebook's latest policy, and terming it as "We Can Do Anything We Want With Your Content, Forever," one consumerist pointed to the changed wording of some sentences, wherein the company earlier mentioned the expiry of its licenses on user content once an account was deleted.

Consumerists are now saying that Facebook should be renamed "The Information Blackhole;" and cautioning the users to be careful about what they upload on their sites, as "What goes in never comes out!"

The news is especially alarming not only for advocates of copyright reform and privacy, but also photographers and writers who may looking at their uploaded photos or notes on Facebook as a source of future profit. (Rupinder contributed to this report)