The Universal Music Group has found a new way to attract music buffs. It has come up with free music-delivery applications for the iPhone and iPod Touch. Interscope Geffen A&M (IGA), a division of the world's leading music company, unveiled its Kyte (www. kyte. com) -powered free music-delivery applications for iPhone and iPod touch today.

Interscope Records has released five free music-delivery applications for the IGA artists including The All American Rejects, Keri Hilson, Lady Gaga, The Pussycat Dolls and Soulja Boy Tell 'Em. These applications currently are available on the Apple App Store. 

They are available for free from Apple's App Store on iPhone and iPod touch or at itunes.com/appstore/

The free music-delivery applications include artist-produced video content. They also include custom branding, mobile advertising, m-commerce links for purchasing artist catalogues and merchandise, an RSS reader for up to the minute artist news alerts, and interactive user engagement features, such as the ability to chat with other fans, comment and rate shows, and share content with friends.

Interscope is pioneer in applying the new Kyte turnkey solution, which lets media & entertainment firms to easily deliver compelling native iPhone and iPod touch applications based on their existing online content. 

Commenting on Kyte, the executive vice president of digital for IGA, Ted Mico said, "Kyte allows us to easily deliver iPhone and iPod touch apps that connect our artists with their fans in a fully immersive, interactive experience. Fans will be able to watch exclusive, behind the scenes content, chat in real-time, and purchase artist content, all from their iPhone and iPod touch."

Daniel Graf, CEO, Kyte said, "IGA artists are using Kyte to produce authentic, raw video content every day, which keeps fans coming back again and again to see what's new and interact with each other. Bringing this experience to iPhone and iPod touch is a powerful, cost-effective way for companies to converge their online and mobile audiences into a single community."