It has been reported that Yahoo could launch new marketing tools. The Wall Street Journal has reported that Yahoo is expected to bring out new marketing tools, which are designed to help marketers better target their online ads.

According to the WSJ, "One tool will target graphical ads to users based on particular search terms executed in Yahoo's search engine, customizing the offers in the ads based on the Web sites the user has visited. Another tool will allow marketers to purchase text ads that run with search results that are tailored to the time of day or the consumer's age and gender." 

The WSJ reported that Bradford and Yahoo senior VP Michael Walrath could discuss the new marketing features at a conference in Orlando, Florida, on Tuesday.

Definitely, the market watchers are expecting something big from Yahoo, which is presently struggling to compete with Google, in the market, which was once lead by it.

According to the reports, Yahoo Chief Executive Carol Bartz is gearing up for a major management reorganization, which could be announced as early as this week. In a memo on Friday to employees, Bartz reportedly said, "Get well-rested, because next week's a biggie."