Burberry to Boost Its Profit
Burberry to Boost Its Profit

The Reuters data has revealed that the Burberry shares have outperformed the STOXX Europe 600 personal and household goods index by 47 percent over 12 months. Moreover the shares are trading at 20 times forecast earnings for 2011-12, above larger rivals LVMH and Richemont on 18.5 and 16.8 respectively.

The luxury fashion house, Burberry has told that it is planning a 12% to 13% increase in average selling space in its 2011-2012 financial years. It also said that the planned increase will exclude its stores acquired in China.

During the global economic downturn, the Burberry shares have surged more than six fold over the past two and a half years. Later on, it rode a rapid recovery in the luxury sector, driven by demand from Chinese shoppers and tourists.

In March, the stock hit a high of 1,235 pence, but slipped after a devastating earthquake in Japan as it raised fear regarding the demand from the world’s third-biggest luxury goods market. The devastating earthquake in Japan did left a minute impact upon the retail sales in the country but it was recovered soon.

The Chief Executive, Angela Ahrendts has told that while the luxury industry is facing global challenges, the Burberry will outperform others.

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