In its Series A funding round, the content tracking start-up Tynt has managed to raise $3.9 million for its singular product, Tracer. The round was led by iNovia Capital, and included AVAC Ltd and angel investors.

Tynt's Tracer enables the publishers to observe and track the copying of content from a web site - in other words, the publishers can not only actually see what content is being copied off their sites, they can also know where the copied content is being pasted .

After the publishers easily add the Tynt's Tracer technology - by slotting in its single-line java script in any site template - the specifically-designed tracker adds the URL link back to the original site, whenever any content from the particular site is copied and pasted elsewhere - into an email, a website or a blog. This way, Tracer effectively drives traffic back to the publishers' original site!

In beta testing at present, Tracer - a potential tool for publishers towards the unwarranted diffusion of images and textual content - is being used by almost 200 content publishers, which comprise bloggers and news media with over 30 million monthly page views.

According to company claims, its to-be-patented Tracer technology, installed on sites worldwide, has successfully tracked more than 250,000 copying actions in the first two weeks of beta testing!