Seattle, Washington based online retailer, Amazon announced on Tuesday that it has tied up with Saratoga, California based Roku for Video on Demand. Ruku began accepting requests for the beta of Amazon VOD support through their digital video player, earlier this month.

Under the tied up agreement, Roku added support for Amazon's online video service to its Internet-to-TV digital player, making the online retailer direct competitor of Netflix, Blockbuster and Apple that offer similar services. Amazon reported that its library contains over 40,000 films and TV shows and it offers Hollywood movies the same day they are released on DVD.

Ruku player, with a broadband connection, now allows the users to get connected to the Amazon service for renting DVD-quality movies and TV shows. It allowed users to playback new movie releases that have been either been rented or purchased through Amazon.

Ruku player also offer support for Netflix's video subscription service. The player helps connecting users directly to most televisions or to internet either through a wired or Wi-Fi connection. After installing the player, a user needs to register the player with the respective service, in order to access the video content.

Paperback book sized Roku player is only used for streaming video content; it is not equipped with a hard drive for storage. Roku player is priced at $99. It is available through the company's Web site or Amazon.