The Ronald McDonald House Charities (RMHC) has undergone a brand restructuring and now it has nine different logos merged into one.

The new logo of RMHC was designed by Interbrand Sydney, so that RMHC can fall in line with the ‘Stronger together’ positioning. Richard Curtis, General Manager of Interbrand Sydney, said, “By identifying and expressing this in a brand idea, we have turned Ronald McDonald House Charities inside out and shown everyone just what can be achieve”.

The RMHC operates 13 houses for sick children and their families in Australia. These houses are run by 13 different boards and 130 board directors. Every day the RMHC serves food to at least 51 families

Alison Barrick, Marketing & Communications Manager for the organization, said that the family members using their service get a private room and bathroom along with nutritious homemade food. These rooms are available for families with a child younger than 18 who is admitted or receiving treatment in a hospital an hour or more away from the home.

Meanwhile, RMHC is preparing for McHappy Day, which last year raised $2.3m. The funds are utilized for maintaining the Ronald McDonald Houses.