With “jailbroken” iPhones having paved the way for developers to run any application on the modified device, the July-launched Apple App Store may soon face competition from stores opened by developers to sell unendorsed iPhone apps.

Though Apple’s App Store has set a trend of sorts, the rogue apps prospect stems from the fact that Apple’s stringent quality control measures result in the rejection of many of the iPhone apps, thereby stifling the developers.

According to the Wall Street Journal reports, a new service called Cydia Store, to be likely launched by a developer on Friday, would be selling a wide assortment of such iPhone applications that are not offered by the App Store. 

The prospect of selling rogue iPhone apps has also hooked another developer Rock Your Phone to sell its own apps, without even necessitating any modifications to be made in the iPhone.

The Journal has also reported that in order to thwart the prospective parallel stores by developers, Apple is preparing a legal suit. In its 27-page statement already filed with the US Copyright Office last month, Apple has claimed that alterations to the iPhone software are illegal.

Nonetheless, as per the Journal, Berkeley’s law school University of California professor noted that the developers have “a pretty good” defense under the Digital Millennium Copyright Act!

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