In collaboration with Microsoft, the business information search engine ZoomInfo will be amalgamating its wide-ranging search technology with Microsoft's Dynamic CRM platform.

The broad spectrum of the ZoomInfo search engine, which helps locating industries, companies and people, has already worked its way into a couple of other CRMs - Sugar CRM and SalesForce. com - and has proved its potential as a noteworthy source for a good business model.

Though ZoomInfo is not the only available source for business information, its deal with Mircrosoft, and its attempts to remain a money-spinning company, would certainly provide its applications a competitive edge vis-à-vis other business search engines.

The big plus going ZoomInfo's way is that its premium service products have helped the company remain profitable, despite the ongoing economic crisis, which is testing the sustenance of companies. Some leading Fortune 500 tech companies - Oracle and Yahoo included - have been drawn to ZoomInfo's semantic based search engine.

ZoomInfo's technology is so effective in digging out business information, largely from sources like press releases and corporate bios on websites, that its intelligence algorithm can even set apart information about people with same names!

With its characteristic capabilities, ZoomInfo is of great help towards widening data on current users, spotting fresh sales leads, and generating more competent leads; thereby providing a distinct data source for integrating sales and marketing teams.