Over the last three years or so, blogs have become one of the most steadfast ways for business users and their customers to share information. Some of the popular Web-based social networks -like Facebook, LinkedIn, and Twitter – have been banking heavily on blogs. As per Nielsen Online’s article “Social Networking’s New Global Footprint,” one out of every eleven minutes online is spent in “member communities.”

This implies that if users link their Facebook account to LinkedIn account to Twitter and so on and so forth, whatever a user posts to any of the services is instantaneously integrated with the others. As a result of such data-duplication and circulation, it becomes nearly impossible for the users to take back things that have been posted.

Though the interconnected feature of social networking is largely a boon, it can, at times, turn out to be a bane too – working as a double-edged blade, more so for the not-so-careful users. The interconnectivity of social networks can play havoc due to quick exchange of status updates and notes from a personal-use network to a business network!

Moreover, since the relationships between online communities can become quite a ‘knotty’ affair, users have to be cautious about the content they update; else the outcomes may spell disaster for their career or their company or both!